Yatsen Holding Limited engages in the development and sale of beauty products under the brands of Perfect Diary, Little Ondine, and Abby’s Choice in the People’s Republic of China. The company offers color cosmetics, eye makeup, lip makeup, face makeup, skincare, and nail products; makeup tools and accessories, including brush sets, cotton cosmetic pads, mirrors, and makeup sponges; kits; and other products, such as perfumes and cross-over products, including beauty devices and colored contact lenses. The company sells its products through stores and online channel. The company was formerly known as Mangrove Bay Ecommerce Holding (Cayman) and changed its name to Yatsen Holding Limited in January 2019. Yatsen Holding Limited was founded in 2016 and is headquartered in Guangzhou, China.